A local business had its marketing spread across a dozen tools. We brought website traffic, social media, newsletter sign-ups, sales, reviews, marketing campaigns, bookings and events into a single live dashboard that updates itself, and reads just as well on a phone behind the counter as on a desktop.
Not another reporting tool to log into and decode. A custom-built marketing command centre: social, campaigns, newsletter and sales pulled together and kept up to date automatically, in plain language, ready the moment they open it.
The numbers lived in five different places. Newsletter sign-ups in one tab, sales in another, social scattered across platforms, website traffic somewhere else, and no simple way to track campaigns, events or bookings. Answering something as basic as "has this week been better than last?" meant opening half a dozen tabs and spending twenty minutes piecing it together. Most of the time, nobody bothered.
One live dashboard with a tab for each part of the marketing. The data collection is automated end to end: social media, campaigns, newsletter, sales and reviews flow in and update themselves, with no manual exports or spreadsheets. Everything reads in plain language, and it works as well on a phone behind the counter as it does on a desktop. The owner opens it with a morning coffee and, within seconds, knows exactly how the marketing is performing and where attention is needed.
Each tab answers one clear question, and the Overview sums the whole picture into a line. What each one shows is set out below.
The marketing runs on automation underneath. Social scheduling, campaign tracking and newsletter data all feed the same live view, so reporting stops being a weekly chore and simply happens. It pulls from the tools the business already uses, keeps itself up to date automatically, and presents everything in a way that makes decisions easier. An Overview tab rolls it all into a plain-English summary of the week, and new integrations are added over time as the business grows. No chatbot, no hype, just AI and automation used where they genuinely help.
Traffic up 18%, 24 new newsletter sign-ups, two new five-star reviews. Your latest campaign drove most of the new subscribers, and bookings are ahead of last month.
This week versus last, the headline numbers, and where attention is needed, summed up in a line.
Visitors, where they come from and the top pages, against the trend for the period.
Every social account side by side, reach and engagement together, no more platform-hopping.
Sign-ups over time, the growth rate, and which sources bring the best subscribers.
Revenue and orders, best sellers, and the week-on-week movement.
New reviews, average rating and sentiment, so reputation is never a surprise.
Every campaign in one place, with the traffic, sign-ups and sales each one drove, UTM-tracked.
Social, campaigns, newsletter and sales flow in and update automatically. No exports, no spreadsheets.
Upcoming bookings and events, how full they are, and what they are worth.
Pulls from the systems already in use, with new integrations added over time.
Built mobile-first, so it reads as well by the till as it does on a desktop.
the whole marketing picture, no more hunting across half a dozen tabs.
to see how the week is going, instead of twenty minutes piecing it together.
made on evidence, not gut feel, because the numbers are finally in front of you.
time no longer lost to hunting for numbers, freed up to focus on growing the business.
A single live view built around the exact numbers your business cares about, pulling from the tools you already use and updating itself, so you see how the business is doing at a glance.
Those each show one slice. This brings website traffic, newsletter sign-ups, sales, reviews, campaigns and bookings into one place, in plain language, with an overview tab that sums up how the week is going.
Yes. Every campaign is tracked with UTM tags, so you can see the traffic, sign-ups and sales each one actually drove, not just that something happened.
Yes. It is built mobile-first, so it reads just as well on a phone behind the counter as it does on a desktop.
Yes. We connect the systems you already use, and new integrations are added over time as your needs grow.
We build custom dashboards grounded in your real data: traffic, sign-ups, sales, reviews, campaigns, bookings and more, in one live view that updates itself and reads in plain English. For any business, in any industry.